telecommunication business and IT advice plzz

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mrgoogle
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telecommunication business and IT advice plzz

Post by mrgoogle »

IT FITS OUTFITS:
Setting Up Operations on the Internet
It Fits Outfits was holding their second quarterly strategic planning meeting of the year. It was one of the company’s most important meetings to date. Martin Tate, the company’s CIO, had hired an outside contractor to create the original Web site for It Fits Outfits. The Web site was little more than an advertisement, but things were changing. It Fits Outfits was reaching out to the college market, and the company needed to establish a site that was a fully functional online storefront.
Connecting to College Students
From the beginning, Shari Steiner, CEO of It Fits Outfits, had planned to launch an online storefront for college students. First, she had established a teen market through her concept of involving teens in the design process. Then she had carefully established a network of former employees who had gone off to college. Finally, she hired Adina Silverman away from the most innovative online clothing retailer. Shari knew that college students rarely had the time or opportunity to shop for clothes. With Adina on board, Shari felt confident that she could meet the needs of her former clientele as they went off to school.
Adina took charge of Web operations for the new It Fits Outfits online storefront. She had spent the past two months working with the directors of sales, marketing, and design to discover the needs of their college-bound clientele and figure out ways to meet those needs. They had e-mailed a link to an online survey to all former employees in college asking them for their ideas, advice, and experiences. They had conducted online weekly chats with former employees, former customers, and college students who were interested sharing their ideas. Now, Adina was certain she had a plan for an online store that would be as successful as the retail chain—or even more successful.
The Virtual Fitting Room
Adina looked around at the other managers. She was the newbie, but she knew that by the time the meeting was over and she had explained the basic functionality of the online store, she would have won the confidence of every member of the senior team.
“First, the survey told us what we already knew—that college students don’t have time to shop—and often, if they are in a small college town, they don’t have the opportunity. Second,
we confirmed our suspicion that freshmen often need to make adjustments to their wardrobe. They often gain weight within the first month or two and go up a size. College dress is different from high school dress and, as we know, each crowd dresses differently. Many of our customers often mix with a different crowd when they reach college.
“To meet this need, we’ve established a prototype called the Virtual Fitting Room. Customers enter their height, weight, coloring, shape, and other measurements, and the program saves this information. Then the customer can go shopping, trying on different combinations of items and viewing the model from the front, sides, and back. They select the items that they want to purchase and enter them into a shopping cart. When they are ready, they check out. The Virtual Fitting Room comes complete with a virtual salesperson, who makes suggestions. For example, if a customer is trying out a skirt, the salesperson might suggest a series of shirts or shoes that would go nicely with the skirt. She might say, ‘Need accessories? I’ve got something that will look fabulous on you!’ We’re trying to take this concept further than other online clothing retailers by virtually re-creating the buying experience—without the hassles of actually going to the store in person.
“We also have a number of former employees on campus who are willing to rejoin us and serve as customer sales representatives who customers can chat with in real time. So if customers run into any serious snags, they can talk to a real, live person.”
Travel Blog and Fashion Chats
The Virtual Fitting Room would not be enough to provide It Fits Outfits with the advantage it needed over well-established clothing e-tailers. The operation would have to take the ethos of the retail business that targeted teens and somehow re-create it within the college environment. The idea behind It Fits Outfits was to channel teen voices and spirit into the store and the product. Adina’s workgroup had asked former employees how they could do this. What was the best way for college students to participate in the design process?
Adina explained the answers her group had come up with. “The first thing that we discovered that kind of surprised us was that the college students were very interested in Shari’s professional life. They wanted to know what shows and conferences she’d been to, how she got her start, and what were her future plans. A lot of our former employees spend part of their downtime looking over adult fashion magazines, and they’re beginning to wonder about things like how the world works—including the fashion world. They’re considering how they should adjust to professional attire and lifestyle as they move toward the careers of their choice. They want to know how they can take the part of them that is unique—the part that Teen Scene gave a voice to—and integrate it into the adult world.
“That’s our role,” Shari interrupted. “That’s what we have to help them do!”
“Exactly,” Adina continued. “So, we’ve established an area for you, Shari, to record a travel blog. Next week, you’re going to Paris. You’ll describe Paris, discuss the shows, and post photos. You’ll talk about what people are wearing on the streets, in the shops, and in the offices. You’ll describe the personalities and the nuts and bolts of the industry.” Shari looked flabbergasted. “And since,” Adina went on, “we all know that you have no time to do this and that you can’t write to save your life, Hector from marketing will do the actual writing.” The group laughed. “Hopefully, though, you’ll agree to participate in prearranged chat sessions to discuss major events in the industry.”
Campus Clothing E-Zine
“We’ll also have an e-zine on the site. We’re going to have students report on dressing fashions at their universities. We’ll do a story a week and archive them. At first, we’ll have our former employees write the stories, but we’ll open it up right away to volunteers. Students can then respond—telling Shari what they liked about the styles at the university. At the end of the semester, we’ll list the top 10 or 20 designs—and of course, allow students to purchase them.
“Since college is the time of life when people stay up all night talking philosophy, we’ll also directly address issues related to conformity, modesty, and symbolism in dress. We’ll ask students to submit personal stories and then set up discussion groups to talk about the personal story and the philosophical issue behind it. We’re hoping to design products connected to the stories or ideas that are shared in this forum.
“We’ve been brainstorming other ideas. Each week, we might hold a competition where students vote for the best dressed physicist or the best dressed park ranger. Not everything is squared away yet, and we’re open to all ideas and feedback. So why don’t you all jump in with questions and comments.”
Adina looked around the table. She could feel the excitement of the senior team. They knew the company was on the verge of another great enterprise.

sorry can't tell the exact information due to confidentiality; what do you think guys of this as a business plan?, any advantages or disadvantages for telecommunications and information management issues for the future in this given scenario ?
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Black_Fox
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Re: telecommunication business and IT advice plzz

Post by Black_Fox »

It's from this book, if anyone gets interested and actually wants to read it like a human.
Z98
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Re: telecommunication business and IT advice plzz

Post by Z98 »

As I recall stating fairly recently, the off topic forum is for discussion of topics related to ReactOS but which does not fit under any other category. It is NOT a general topic forum.
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Black_Fox
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Re: telecommunication business and IT advice plzz

Post by Black_Fox »

How about calling it "ReactOS-related Off Topic" then? I bet the people who post in there won't read the small description of the forum section.
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